The 15th Brand Conference and 15th China Top 500 Value Brands Conference were held in Beijing recently. World
Brand Lab released the ranking of China Top 500 Value Brands and King Long was
ranked the 116th place in this ranking with a brand value of RMB
37.815 billion. After breaking through the brand value of RMB 30 billion in
2017, King Long once again realized remarkable growth to manifest the prominent
brand strength of King Long.
Ascending to
the 116th place of this ranking as an independent brand of public
transportation category proved the recognition and favor of the public on King
Long brand and is originated from King Long people’s adherence on brand spirit
and continuous innovation of brand value to make contributions for the
promotion of public transportation life.
As one of the
auto brand representatives listed in this ranking, since the founding in 1988,
King Long undertook the mission of revitalizing the national auto industry,
proactively responded to the national development appeals in different ages,
rooted in the development road of China’s independent bus brands and the
R&D direction of independent technologies, continuously led the technologic
innovation of Chinese buses, and constantly poured energy and vigor into the
industry. The 30-year development of King Long also created a brilliant history
in the development of China’s bus industry.
In the past year, King Long forged an all-new image of Chinese bus brand
and realized leapfrog development of brand value once again with a serious of
influencing activities.
Under the
background that China has become a major bus manufacturing country, in May,
2017, King Long grandly released the all-new generation Longwin II product to challenge the world’s high-end bus
manufacturing powers on behalf of the China’s high-end bus manufacturers. Undertaking new mission, Longwin
II innovatively built the modular and platform R&D mode and whole-process
data management &RD method under the background of digital age to realize
the high harmony of whole vehicle. In its launch year, Longwin II won the
orders from EU markets and was recognized by the developed markets. At
Beijing Road Transportation Exhibition this year, Longwin
II won the first “China Super Five-Star Safety Bus” with the industry’s highest
score of 98.02, which manifested to the world that the Chinese bus
manufacturers are completely competent to lead the development of world’s bus
industry and manufacture the world’s leading safety buses.
As the future
of auto revolution, the autonomous driving has become the current industry
hotspot. After exploring the intelligent networking vehicle for years, in 2017,
King Long partnered with Baidu to develop with high efforts the autonomous
driving in commercial vehicle field and jointly developed Apolong, the first commercial-level autonomous driving
bus, and boosted its commercial operation. Since the completion in November,
2017, Apolong was put into operation in
Xiong’an, exhibited in Spring Festival Gala, and opened for test ride in
succession and attracted numerous concerns and attentions from the central and
provincial/municipal governments, industry media, and society. Especially, Apolong was opened to the public for autonomous
driving experience in the Digital China Summit to enable the public to feel in
person the future driving experience, which impressed the public with the
technologic innovation image of King Long. Apolong will be put into mass production in this July to
truly realize commercial operation of autonomous driving, lay a new milestone
in China’s auto industry, and boost the China’s auto industry for corner
overtaking of intelligent networking.
The RMB 37.8
billion brand value is a new start point for King Long. In the future, King
Long will drive the continuous progress of China’s bus industry with
innovations, meet the future diversified needs with concentrated attention, and
enable the China’s independent brand buses to stand in the world’s stage in a
more confident and powerful gesture with high undertaking.