Throughout 40 years of reform and open-up, as a “Going-Abroad” pioneer of
China’s bus industry, King Long, rooted in Xiamen and with a perspective of
special economic zone, launched the globalization operation strategy in 2000 to
explore overseas markets, which achieved rich performances and enabled the
Made-in-China, represented by King Long, to show extraordinary brilliance in
the world’s stage.
So far, King
Long has exported buses to 136 countries and regions, with the export volume
constantly ranked the first place in the industry. In recent years, against the
sluggish world’s economic growth, King Long constantly maintained a
10,000-vehicle-level sales volume to lead the industry export ranking.
Meanwhile, King Long’s “Craftsmanship” quality and service of keeping improving
won the extensive appraisal in the world.
King Long constantly maintains industry’s first export volume
Standing in a street of Cairo, the Capital of Egypt, you can see 5 King
Long mini vans driving
through in every one minute. King Long is the first citizen brand in Egyptian
market, with the mini vans market
share superior to Toyota.
In La Paz, Bolivia, all vehicles in city public transportation system are
King Long large buses, with the sales volume in excess of 10,000 vehicles. King
Long’s mini vans market
share is in excess of 80%.
“Going to school by King Long bus” has become the daily behavior of many
Saudi Arabian students. The King Long’s market ownership volume is up to 7,000
vehicles. King Long buses are also the excellent “transporters” in the
pilgrimage each year. In the yearly comprehensive assessment ranking of Mecca
pilgrimage transportation service companies released by the Ministry of
Pilgrimage of the Saudi Arabia each year, the transportation companies to which
King Long provides products and after-services constantly seized the top 5
places of this ranking.
In Thailand, no matter Bangkok or Chiengmai and no matter Phuket Island or
Pattaya, King Long touring buses can be seen in everywhere throughout the
journey. With the local market ownership volume at nearly 3,000 vehicles, King
Long's buses are the main force in the Thailand’s tourist transportation
market. In addition, King Long makes the “Made-in-China” golden brand renowned
in Thailand and becomes a bright scenery line.
As the
earliest manufacturer for overseas exploration among China’s independent bus
brands, King Long achieved great success in overseas market and seized a
significant position in the China’s export history. Today, King Long
demonstrated the extraordinary strength of China’s industry in the world's
stage with powerful R&D and manufacturing strengths.
Especially,
King Long proactively responded to the national “One-Belt and One-Road"
initiative, played the culture of Silk Roads, concluded friendship, and jointly
built win-win in recent years. With the export volume in excess of 50,000
vehicles in the countries covered by “One-Belt and One-Road” policy, King Long
has become the China’s bus manufacturer of most complete “One-Belt and
One-Road” market layout. “In the first quarter of 2018, King Long's bus export
volume was increased by 48% on year-on-year basis and King Long realized an
excellent starting performance since the beginning of this year. The target
yearly growth is 25%.” Said Xie Weiguo.
Multiple favorable factors boost enterprises for “Going-abroad”
In the
"Going-abroad” trend driven by the 40-year reform and open-up, King Long’s
products are continuously popular in overseas markets and are favored by the
users worldwide.
It takes a
good blacksmith to make steel. To better adapt to the demands of overseas
customers, King Long worked hard in terms of product development, parts
procurement, and globalized manufacturing standards to guarantee the lean
quality.
In response
to the different demands of end customers and the special weathers, terrains,
and driving habits in various regions, King Long worked hard to ensure the
“exclusively customization” for every vehicle.
Due to high
altitude, multiple steep slopes, and severe road conditions, Bolivia has really
stringent requirements on the vehicle performance. King Long’s technical team
took in-depth design and installed strong power system to improve the vehicle
trafficability and stability.
In response
to the moist and hot weathers in Thailand, the moisture-proof and
corrosion-proof processes are taken for the body paint and fabrics, the luggage
compartment doors and the back compartment doors are changed from
outward-tilting type to lifting type to adapt to narrow road conditions.
Especially, the Thai elements are added on the upholstery customization of
touring buses to manifest the cultural characteristics of Thailand.
Saudi Arabia
is one of the most severe markets in the world. The stringent laws and
regulations, the high temperature severe vehicle operation environment, and the
huge traffic pressure during pilgrimage extended the most stringent
requirements on the vehicle quality. With high product quality and
high-efficiency after-services, King Long buses safeguarded the pilgrimage and
won the recognition of the customers and the favor of the passengers.
Customized vehicle upholstery for Thai
customers
As the
China’s first bus manufacturer qualifying the high-level EU certification, at
present King Long has passed the international certifications in many countries
and regions, including Gulf Cooperation Council (GCC), Australia, Russia, and
U.S.
King Long to further forge brand core value
To stand
firmly in the overseas market, a product needs to continuously deepen the brand
loyalty, develop business mode according to the local commercial environment,
and ensure the steady establishment of brand. Meanwhile, the local endowment
advantages and industry preferential policies should be taken into sufficient
consideration to realize localized manufacturing by technology output mode.
In recent years, with
innovation-driven concept, King Long continuously drove the intelligent
transformation, forged the electromotion, intelligent, networking, and sharing
system technologies, and built with full efforts new generation technology bus
products and intelligent passenger transportation system solutions. At present,
King Long owns leading new energy technologies and complete product series and
will expand the new energy product export in the next step.
It’s noteworthy that Apolong, the China’s first
commercial-level autonomous driving bus developed by King Long and Baidu
through cooperation, has realized mass production in this July and King Long
took the lead to realize the commercial operation of Apolong in enclosed zones, including
industrial parks, scenic spots, and airports. Following the mature relevant
policies and conditions in more countries and regions, King Long will launch
the export business of autonomous driving vehicles to speed up the exploration
of the extensive overseas market.