Under
the title of “Cooperation for a Better Future”, the
delivery ceremony of King Long buses to UAE was held in King Long Xiamen
plant on January 23rd, 2019. In the ceremony, 66 brand-new luxurious
tourist buses are delivered to the UAE customer.
A good start in overseas market—King
Long delivered 66 luxurious tourist buses to UAE
2019 marks the 35th anniversary of diplomatic relations between China and UAE. The buses delivered
to UAE combined serve as a witness to the friendship between China and UAE. UAE
is important in the “Belt and Road Initiative”, and this cooperation is another
important cooperation achievement made by China and UAE under the Initiative.
The delivery of the buses makes a good beginning for King Long in overseas
business, laying solid foundation for exploring overseas market in the
following three decades of development.
King Long tops in the share of the UAE market thanks to years of
efforts
“This has been the largest batch delivered
since our cooperation with King Long. We sold only 8 King
Long buses in 2008 when we first cooperated with King Long, and we registered a
sales volume of over 200 in 2018 in UAE. King Long has become the
biggest-selling bus brand in UAE and the Gulf Region.” In the delivery ceremony,
Mr. Declan McCluskey, CEO of the AG Auto Trading LLC, the dealer of King Long
in UAE, reviewed the cooperation history of the both parties and said that: “In
years of our cooperation, King Long buses prove highly adaptable to the extreme
conditions of UAE and are able to maintain at the optimum state even in
continuous long distance operation. With products of high quality and efficient
services, we are confident in our cooperation of the next decade.”
Zhang Bin, King Long's General
Manager, made a speecMr. Declan McCluskey, CEO of the AG
Auto Trading LLC, made a speech
Mr. Declan McCluskey, CEO of
the AG Auto Trading LLC, made a speech
For more
than 10 years, the market share of King Long in UAE
was among the biggest and even the first in 2018. King Long tourist bus entered
the UAE market as early as in 2007. A subsidiary transport company of the UAE
Government placed an order of King Long buses in 2010, the first order of a
Chinese bus brand made by the company. With King Long constantly participating
in public transport co-construction of UAE in recent years, Chinese buses make
the debut in public transport of UAE. In 2018, King Long received a batch order
of school buses from the largest school bus operating company in UAE, setting
another milestone for Chinese buses in exploring UAE market.
Zhou Fangming, the Deputy General
Manager of King Long, awarded the title of the “Best Dealer” to AG Auto
Zhang Bin, King Long's
General Manager, indicated in his speech that: “There are over 800 King Long
buses including tourist buses,city buses and school buses employed in the mass
transit system of UAE. Following the national policies of reform and opening up
and guided by the “Belt and Road Initiative”, we will cooperate with our
cooperative partners to build a better future.”
Export
growth against the trend of decline was seen in 2018
The
achievement in UAE is an epitome of King Long's success in overseas
market.Though sluggish economic growth is seen worldwide for the past few
years, King Long succeeds in maintain an export volume of over 10,000 buses,
topped in the industry, by following national strategies. King Long builds
partnerships with over 60 countries along the “silk road” including Saudi
Arabia, Thailand, Egypt and Russia, in the market of the “Belt and Road
Initiative”, which is really impressive. This also makes King Long the Chinese
bus enterprise owning the largest share and the most complete layout in the
market of the “Belt and Road Initiative”.
In 2018,
the economic environment was not favorable on the whole, but King Long still
realized growth. It exported over 10,239 vehicles,
the largest export volume in the industry. Its overseas sales volume was about
RMB 1.9 billion, leading the industry with significant year-on-year growth. Achievements
of each market are satisfactory: For large and medium buses, King Long ranked
first in terms of export volume to West Asia in both 2017 and 2018 among Chinese bus enterprises.
The amount of King Long buses exported to UAE was the highest among others. In addition, more than 700
buses were exported to Saudi Arabia, which was also among the highest. In
Kuwait market, King Long broke the deadlock and exported the first batch of
Chinese double-decker buses to Kuwait. In traditional strategic markets, the
export sales to Thailand consistently ranked the first place.
Many
achievements were made in expanding emerging markets. King Long received a
batch order for aid to foreign countries, which is the first export of Chinese
buses in batches to Papua New Guinea. This batch of bus successfully served the
high-level 2018 APEC meeting held in Papua New Guinea, the only bus brand used
during the meeting. King Long ranked among the top bus manufacturers in China
in terms of export volume to the Philippines, Costa Rica, Spain, Senegal,
Bolivia and Chile.
King Long also did well in minivan export and continuing to lead the industry
in Bolivia and Egypt.
Both
production and marketing thrived in the first months of 2019
King
Long has implemented international marketing strategies since 2000. After
almost two decades of efforts in overseas market, King Long has become a
world-famous self-owned Chinese bus brand, laying a solid foundation for
expanding overseas market. At the beginning of 2019, King Long’s overseas
market maintained the momentum of growth. With new batch orders from Saudi
Arabia, UAE, the Philippines, Bolivia, New
Caledonia, Samoa Islands and other countries and regions, both production and
oversea sales of King Long buses thrived.
For the
outlook 2019, Xie Weiguo, the Overseas Marketing Director of King Long, said
that: “At the background of a complex and uncertain foreign trade environment,
the situation of international bus market is still severe in 2019, but new
development opportunities are also spotted. As the “Belt and Road Initiative”
further advances, demands of countries along the “Belt and Road” will gradually
increases. In addition, new opportunities and growth points of bus export are
also found in China-Africa cooperation, SCO projects and cooperation projects
with countries which newly establish diplomatic ties with the PRC. The overseas
marketing department of King Long will make persistent efforts to achieve a
breakthrough at new points of growth and expand the international market, with
the company's 30 years of R&D strength, innovation capability, advanced
technologies, and by taking advantage of favorable conditions.”