On November 3, Macao Venetian Cotai Exhibition Center was
full of star products. At the very moment of the 7th Macao Auto
Show, the awarding ceremony in commemoration of the 60th anniversary
of China’s bus industry hosted by China Automotive News was held ceremoniously.
At this historic industry event, King Long gloriously won 7 awards, including
the Outstanding Contribution Award, the Top 10 Bus Brands, and the Top 10 New
Energy Bus Brands.
It’s of especially significant
importance and honor that the President of King Long Motor Group and the
Chairman of King Long Xie Siyu was listed in “Top 10 Figures as of 60th Anniversary of China’s Bus Industry” to commend his outstanding contributions
to the development of China’s bus industry.
In
1957, the model 640 bus was developed successfully on the basis of Jiefang CA10
truck platform in Beijing and Shanghai. Till now, the China’s independently
manufactured buses have passed through 60 glorious years. Throughout 60 years,
China’s bus industry has experienced the transformation from nothing to
something and from weakness to mightiness. Nowadays, China has become the world's
largest bus manufacturing country, with the products distributed to 5
continents worldwide. At the very moment of the 60th anniversary of
China’s bus industry, China Automotive News organized the great achievements
and experiences/lessons in last 60 years of China’s bus industry to list the
development history of the industry and witness the numerous achievements of
Made-in-China.
Adherence to original
intention for accomplishment of independent brand pioneer
Through nearly 30 years of development history, King Long can be
called as the China’s independent bus brand pioneer. In 1988, the newly founded
King Long was exactly in the high-ride period for introduction of
foreign capital and joint-venture and cooperation in China’s bus industry.
However, King Long resolutely chose the cause of independent development and
independent brand.
In succession to the innovative design of the 1st generation medium
luxury touring bus product in 1990, a series of King Long products designed and
developed independently on the basis of the national conditions was launched
and a series of domestically innovative leading technologies were applied on
King Long products. Therefore, King Long rapidly opened the market and created
numerous miracles in China’s bus industry at high speed, becoming an
outstanding independent brand in China’s bus industry.
Since 2000, King Long took the lead to develop the overseas market
and has developed the markets of more than 130 countries and regions worldwide,
becoming the China’s bus brand with largest export scale and most extensive
coverage and making significant contributions to the emerging and going-abroad
of the China’s independent brand buses.
Classic products for demonstration of
“National Bus” strength
The products are the best demonstration of the enterprise brand
strength. In nearly 30 years, King Long independently developed and designed a
series of products with beautiful modeling and outstanding performances, which
gained the favor from the customers both home and abroad and forged the
classics in China’s bus industry. The winning vehicle models this time are the
typical representatives:
◎ Top 10
road/touring buses as of 60th anniversary of China’s bus industry
XMQ6110 in 1994
China's first
independently designed large luxury bus.
XMQ6115 in 2001
As a quality
representative of “National Bus”, it created a “3,000,000km overhaul-free”
record. The popular sales of this vehicle model enabled King Long to achieve
RMB >3 billion sales revenue in that year, ranking the 1st place
in China’s bus industry.
Longwin I XMQ6129Y in
2007
It achieved a
sales volume of >100,000 vehicles throughout 10 years from market launch,
initiating the high-end manufacturing of China’s independent brand buses and
creating a legend in China’s bus industry.
◎ Top 10 city buses as of 60th anniversary of China’s bus industry
XMQ6100G in 1997
First low-floor
luxury city bus.
XMQ6106G in 2002
Exported in
batch to Malta in 2003, it realized an ownership volume of >10,000 vehicles
in global market.
BRT (XMQ6180G) in 2008
Featuring high
capacity, safety, and efficiency, the King Long BRT buses provide traffic
management support for the fast-paced urban development.
◎ Top 10 light buses as of 60th anniversary of China’s bus industry
King Long minivan - Kingo
As the King
Long’s first luxury business mini van, it’s a popular model for business and
touring journeys.
In honor of the great figures in China’s bus
industry, Chairman of King Long Xie Siyu was listed in “Top 10 Figures as of 60th Anniversary of China’s Bus Industry”
The Assistant to Director of Strategic Investment Center of Xiamen King
Long Motor Group
Ma Wenxiong (Right second) receives the award on behalf.
At
this grand ceremony, the President of King Long Motor Group and the Chairman of
King Long Xie Siyu was listed in “Top 10 Figures as of 60th Anniversary of
China’s Bus Industry”.
As
one of the major leaders of Xiamen King Long Motor Group, in the past 10 years,
Mr. Xie Siyu sufficiently played the strategic
leader role of the group to drive the industry structural upgrade, management
transformation, and major technologic innovation and improvement of enterprises
(Including King Long, Gold Dragon, and Higer) under the group and forge the
10-year glory of King Long. In these 10 years, with doubled sales revenue and
export revenue, King Long, Gold Dragon, and Higer undertook the brand
proposition of “Craftsmanship quality national bus for the world”, deeply
developed the international market, and exported products to more than 160
countries and regions worldwide, continually retaining the 1st place
of China’s bus export ranking and becoming the true leader of China’s bus
manufacturers for development of global market.