As
China’s first bus enterprise entering the global market, King Long began its
overseas expansion as early as in 2000. So far, the compound annual growth rate
of export has hit over 50%. King Long has over 60 global brand agents with
products sold in over 100 countries and regions across Asia, Africa, Europe,
Oceania and South America. Especially, the company has set foot in 12 EU
countries, including UK, Italy, France, and Malta.
As we know, European strict standards and regulations have deterred many
enterprises from entering this birthplace of modern automobile culture. In 2003
when most Chinese counterparts had no clear ideas about international
marketing, King Long got its first European order of 82 XMQ6113 buses from
Malta, a pioneering milestone event in the history of Chinese bus export to
Europe.
In 2005, King Long became the first Chinese vehicle manufacturer to fully pass
VCA certification, opening the door to the EU market. In 2010, King Long was
honored as BAAV Annual Best Bus Manufacturer. Now, King Long products are
commonly seen in the whole continent of Europe. In Malta, King Long accounts
for up to 70% of public buses. In Italy, batches of sightseeing buses made by
King Long are exported here every year with a leading market share. In UK, more
than 100 King Long buses served the London Olympics, of which 10 “Euro Star”
buses were chartered by Samsung, the Worldwide Olympic Partner of this grand
event.
Following the comprehensive progressing of “Made in China 2025” strategy, King
Long focuses on not only domestic new energy market but also the countries
along “One Belt, One Road”. In June 2015, a total of 1,060 school buses were
delivered from King Long to Saudi Arabia, which has set a new record of King
Long’s and even Fujian Province’s single export contract, and by far is the
largest export order of this year in Chinese coach industry. In the same month,
King Long also exported another 204 units of 12-meter-long luxury buses to Thailand,
which is the largest tourism order of this year between China and Thailand. In
the first half of 2015, King Long exported 6,539 buses with a sales volume of
USD 161 million, vividly demonstrating the muscle of Chinese coach industry to
the world.
In
fact, King Long has been committed to “Made in China” branding since its
founding. For more than twenty years, King Long has always treated quality as a
matter of life or death, which greatly contributes to its success in global
markets. Meanwhile, by incorporating and applying new technologies to the
products, King Long has become a pioneer and advocate of “intelligent
manufacturing in China”.
In recent years, cathode electrophoresis workshop, high-end assembly line and
other infrastructures were put into operation in succession, resulting in
improvement of the corrosion prevention, durability and security of finished
automobiles. King Long Vehicle Test Center, with an investment of RMB 150
million, is a state-of-the-art center for the R&D and testing of finished
automobiles. With experimental demonstration in the R&D phase and road
test, structure test and dynamic test available in the Center, King Long has
completed comprehensive and multi-stage abilities in product verification and
tackling key technical difficulties.
King Long is an example of adding product value for many Chinese vehicle
exporters. To better meet the needs of EU clients, King Long is making
adjustments in technology, purchase, production and other relevant steps. Up to
now, King Long has obtained the certification of many countries and regions
including EU, US, GCC, Australia, and Russia. King Long always makes immediate
responses to the upgrading of international regulations, showing its efficiency
and strengths in following the accepted international practices.