International Strategy Promotes King Long Buses to Highlight EU Market

King Long Buses Spotlight BUSWORLD in Belgium

As one of China's largest bus manufacturers and exporters, King Long entered European market in 2005 and eight models, including city buses, tourist buses and group transport buses, passed WVTA certificate. These two new models showed King Long's resolution of expanding European market.

As the pioneer of European market, King Long worked hard on it for seven years and sales increased rapidly, which means China buses are capable of competing with World brands.

King Long Buses for High-end Overseas Market

Data shows that in 2010, over 20 thousand China buses were exported, mainly to Southeast Asia, Middle East, East Europe, Africa and South America, etc. In retrospect of the seven years, King Long expanded the high-end European market step by step.

In 2005, King Long XMQ6900 and XMQ6127 passed WVTA and in the same year, King Long exported XMQ6127 buses to England. Soon afterwards, King Long buses were exported to France, Germany, Italy, Romania, Bulgaria, Austria, Sweden, Slovenia, Hungary and Cyprus, etc. Until now, there have been over 1500 King Long buses used in European market.

General Manager of King Long Guo, Renxiang

Comprising pre-sale, in-sale and after-sale, bus sales service is the key element of customers' satisfaction and brand-building. How to perfect service system is a problem for all China bus manufacturers.

In April 2011, 174 King Long buses ordered by ARRIVA Group were exported to Malta, which was the largest order for China bus enterprises in EU region. England "Financial Times" described the cooperation as "in the first big push by a Chinese vehicle producer into Europe" The reason why King Long obtained the order is King Long made great efforts on product development, technical support and after-sale service.

174 King Long Buses Used in Malta

In Guo, Renxiang's opinion, what the most important element for China bus enterprises' leaping is the prospective strategic vision.From global competition, China bus export takes a limited share in world market and vicious competition among domestic enterprises makes no contribution to the expansion of overseas market. Self-owned brand is essential for China bus enterprises to set foot in high-end markets and export quality has to be improved as well.